| Throughout
the years, weight loss supplements have been promoted by experts
licensed in medicine. It’s the oldest marketing ploy in the book.
Use a medical expert to health product to develop immediate credibility.
A popular consumer misnomer is that all doctors and scientific
experts recommend the best weight loss supplements.
It’s simply untrue.
Here are a few other facts to consider when you see a “would-be”
expert. What commercials, print ads and other campaigns conceal
are the financial incentives for medical professionals to endorse
a product. Despite the Federal Trade Commission’s (FTC) attempt
to warn consumers to be leery of certain weight loss supplements,
the industry continues to command billions of dollars each year.
Just because an expert
recommends a product it does not mean that he or she is sharing
a professional opinion based on clinical research. Additionally,
the Food and Drug Administration prohibits supplements from
making false claims that are not proven. What a better way marketing
gimmick than a certified physician to convey a few clinical
statistics. Not to mention, a weight loss supplement should
never be selected based on a single isolated study.
Advertisers are market
savvy. The average consumer is more apt to trust a weight loss
supplement promoted by doctor, physicians and other nutritional
experts. As a result, companies use medical experts to establish
a false sense of credibility. Remember that all weight loss
supplements render different results for each user. Weight,
age, food intake and activity all contribute to how much one
may quickly lose weight with weight loss supplements.
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